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Lacoste is a lifestyle brand, born from the sporting world of tennis in the late 1920’s by René Lacoste a Grand Slam champion. Lacoste created a lightweight and breathable top to be worn on the courts, the world’s first polo shirt! René Lacoste on court nickname was the crocodile, which he had embroidered onto his blazer before, this then became the symbolic Lacoste crocodile logo and was later embroidered onto his famous polo shirt.

 

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